Before you start your search for a reliable, reputable and dependable Catalog Printing Company, take a look and read this article below for some important information to help you become a smart consumer.First of all we must define what a catalog is and catalog printing. Catalog is used by many companies as their primary marketing tool; this tool is just like a brochure which is folded in multiple pages. It contains the collection of list of materials such as your products and also includes the services of your company that can be utilized by your clients. Catalog Printing is the printing solution you will use in order you can produce a catalog prints.Catalogs can be a great help to your business. It is one of the effective ways of advertising your company. By simply distributing your catalogs it can boost your sales. An attractive, well-designed catalog is very important. Your catalog should catch the attention of your prospect customer at a first glance.However before developing the design of your catalog makes sure you know what your catalog is intended for, if it is an order form, a mini-news release, or a general statement of products or services. Create your catalog in a way that will convince your customer to take action. A tip: It is also imperative that your catalog must be print in full color printing method because some research has proven that full color catalogs are more effective than catalogs printed in one or two colors. A vibrant colorful catalog can easily grab the attention of your prospect customer. Always keep this in mind when you design your own catalog.When preparing for "catalog printing" , make sure to have some time to proofread your copy and always double-check the contents of your catalog for correct information. If possible have a second person who is very familiar with your business to double-check your copy as well. I bet you dont want to print thousands of catalogs, only to discover you have misspelled your business name or included the wrong contact information.Asking for a help from a reputable and dependable printing company is a very good decision you can make. How will you know if your printing company is the right one? First know is this printing company has the all the resources, it is also vital that you ask some samples of printing companys past work. So that you can examine their work for flaws and you will know what to avoid.Searching for a Catalog Printing Company to handle your business needs, it is also important that you stay local because the assurance in delivery time from using a local printing company is worth it alone. Through research, it is proven that in this industry, the overseas costs are not especially lower than domestic printing companies. So, why look further if you can find reputable printing company near you.
The following is an excerpt from the book The Culture Codeby Clotaire RapaillePublished by Broadway Books; June 2006;$24.95US/$32.95CAN; 0-7679-2056-2Copyright 2006 Clotaire RapailleThe German Code for Germany is perhaps best illustrated in a story.Lego, the Danish toy company, found instant success with their interlocking blocks in the German market, while sales foundered in the U.S. Why?The companys management believed that one of the primary reasons for their success was the quality of the instructions they provided inside each box that helped children build the specific item (a car, a spaceship) that a particular box of blocks was meant to build. The instructions were quite a breakthrough in the field: precise, colorful, and refreshingly self-explanatory. They made construction with Lego blocks not only simple, but in some ways magical. If one followed the path through the instructions, tiny plastic pieces methodically turned into something grander.American children could not have cared less. They would tear into the boxes, glance fleetingly at the instructions (if they glanced at them at all), and immediately set to a construction project on their own. They seemed to be having a wonderful time, but they were as likely to build, say, a fort, as they were to build the automobile for which the blocks were intended. And when they were done, they would tear their fort apart and start over from scratch. Once purchased, to Legos dismay, a single box of Lego could last for years.In Germany, however, Legos strategy worked exactly as intended. German children opened a box of Legos, sought out the instructions, read them carefully, and then sorted the pieces by color. They set to building, comparing their assembly progress to the crisp, helpful illustrations in the instruction booklet. When they were finished, they had an exact duplicate of the product shown on the cover of the box. They showed it to Mother who clapped approvingly and put the model on a shelf. Now the children needed another box.Without even knowing it, Lego had tapped into the Culture Code for Germany itself: ORDER. Over many generations, Germans perfected bureaucracy in an effort to stave off the chaos that came to them in wave after wave, and Germans are imprinted early on with this most powerful of codes. It is that imprint which makes children reach dutifully for the instructions, and it is that code which prevents them from immediately destroying their neat construction in order to build it anew. Legos elegant, full-color instructions had tapped into the German code in a way that assured repeat sales.Excerpted from The Culture Code by Clotaire Rapaille Copyright 2006 by Clotaire Rapaille. Excerpted by permission of Broadway, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. AuthorDr. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years.. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.
Q: One of my key employees is giving me trouble. He has started showing up late for work and has developed a bad attitude in general. The rest of my employees are complaining since they are having to take up his slack. I've tried talking to him, but he doesn't seem to listen. To make matters worse, he has become one of my best friends since I hired him five years ago, so firing him is out of the question. What can I do? -- Allen B.A: One reason I am so qualified to dispense sage business advice every week, Allen, is that I have made just about every business blunder you can imagine. I am like the Evel Knievel of the small business world, if Evel Knievel wrote a weekly column on motorcycle safety.One of the more unpleasant things I've had to do is fire a good friend who was not doing the job I hired him to do. He needed a job, I needed an employee, so I thought I would give him a shot. It turned out to be a match made in business hell. He took advantage of our friendship by showing up late for work, spending time goofing off instead of working, and making a joke out of my complaints about his behavior. Because of our friendship I defended his actions to my other employees, but after a few weeks I knew I had to show him the door. We're still friends, but certainly not like we were before. The blunder I made was hiring a friend in the first place. I let emotion, i.e. the desire to help my friend gain employment, get in the way of my business sense. That's what you are doing now, Allen, and I hate to be the bearer of bad news, but you are going to have to deal with this situation soon or your entire operation may be affected by the actions of this one person. The blunder you have made is that you have befriended an employee, which is something you should never do. I'm not saying you can't be friendly with your employees, but you have attached a considerable amount of emotional baggage to the employer/employee relationship and the result is the situation you are faced with today.Friends expect preferential treatment simply because they are your friends. The workplace, however, must be a level playing field for all your employees, friends or not. While employees deserve your respect (if it is earned), giving one employee preferential treatment over another is never a good idea. This is a problem experienced by many business owners and managers who allow themselves to become too close to their employees. I understand that he has become your friend over the years and you'd rather eat rocks than fire him, but you have to consider how his behavior is impacting your business over all. What effect is he having on employee morale, on work schedules, on customer relations, on time spent fixing his mistakes, and most importantly, the bottom line? You have two options: get him back on track or get him off the payroll, period. That may sound cold and politically incorrect, but those are your only choices. Either way, you must be his employer first and friend second. He may have personal reasons for his performance, but as his employer you are legally limited as to how much prying you can do into his home life. As his friend, however, I expect that you already have a good idea what the problem is. If you can help him return to being a productive member of the team, then do so. If not, wish him well, let him go, and move on. Here are a few suggestions to help you establish and enforce the boundaries of the employer/employee relationship.Define the relationship. Keep your seat, Dr. Phil, this won't take long. The employer/employee relationship should be well-defined from the outset and the parameters understood by all parties. Some call it "defining the pecking order" or "establishing the food chain." Whatever colorful term you use it all boils down to this: You can be their boss or you can be their buddy. You can not be both.Don't hire friends or relatives. This rule is certainly bendable if you are the owner of the business and you hire your children to work for you. Chances are your offspring already accept you as the ultimate authority figure and managing them in a business environment is second nature. However, even this situation could have a negative impact on your business as non-related employees often expect the boss' son, daughter, or best buddy to work less, make more money, and be treated better than everyone else. Whether that's true or not, nepotism and cronyism can create an underlying tension among the ranks.Establish and adhere to company policies. It's a good idea to have published policies concerning every aspect of your business, including employee behavior and performance expectations. By it's very nature the employer/employee relationship is prone to favoritism. Managers can't help but favor those employees who work harder, longer, and faster, but when it comes to adhering to company policies, there should be no preferential treatment of favored employees. Every employee should receive a copy of your published company policies and sign a form stating that they have read, understand, and agree with the same. The Bottom Line: treat everyone the same. It does not matter if the employee is a vice president or a janitor; everyone in your company should be treated the same when it comes to adhering to published company policies and performance expectations. While it is true that a vice president may be of more value to the company than a janitor, it is also true that a vice president who is running amok can do far more damage to your company than a janitor who lets a toilet back up every once in awhile (there's an analogy there that I will let you figure out on your own).It's not personal, it's just business. This is what the movie bad guys say to one another right before the shooting starts. "Hey, Paulie, it's not personal. It's just business." BLAM! BLAM! This is the dating equivalent of saying, "It's not you, it's me." These kinds of statements are not going to make anyone feel better when they are getting dumped or fired. Just ask any former employee or old girlfriend you've used this line on. If you have to fire an employee - even a friend - do it by the book in a professional manner. It won't be easy, but you have to remove the emotion and do what's best for your business.Here's to your success.
Imagine this: you want to sell widgets, and youve chosen the perfect name for your brand new widget business. Youve made the name original and yet homey, easy to say, hard to forget, and youve checked databases everywhere to make sure that nobody else thought of it first. Youve invested vast sums of money in marketing materials and storefront signs that include your wonderful new name. Best of all, youve already impressed some new widget customers with your amazing services and they are spreading the word that your businessyes, the one with your fabulously unique nameis the place to go for all their widget needs, bar none. You love your new name.Then picture this: shortly after your widget shop opens for business, you learn that a guy two blocks over is using the same name, for a strikingly similar widget business. Thats your name hanging in his window, by God! Customers are getting confused. Your business begins to drop off and you suspect the other widget guy is getting the customers who were looking for you.Is this nightmare scenario possible?Sadly, yesbut only if you dont know how to protect your corporate name properly.The first thing a new business owner must do is register the name of the new corporation. The procedure for registration varies by state, but generally involves some very simple paperwork to be submitted to the states Secretary of States office, along with a small fee. The Secretary of States office will not register two businesses with the same name, so this procedure will prevent later businesses from incorporating in the same state under your "corporate name" . Registration with the Secretary of States office will also legitimize the corporate identity of your business as a legal entity separate from its founders, and will provide evidence to demonstrate that the name is being used in commerce when you next register the name as a trademark. Be aware, however, that a business can incorporate in any of the fifty states, so registering your business in your own state provides only partial protection of your corporate name. To provide greater protection, it is necessary to register the name as a trademark or service mark with the United States Patent and Trademark Office.Registering your new business name with the U.S. Patent and Trademark Office will provide nationwide notice of your claim to the name as a trademark, and invokes the jurisdiction of the federal courts in protecting the name. To register a new business name as a trademark, an application may be obtained online at the U.S. Patent and Trademark website, www.uspto.gov. This application may either be filed online or mailed into the Patent and Trademark Office. Be aware that the processing of your application may take more than a year, so this application should be filed as soon as possible to begin the process. Status of your application may be checked online.You do not need to wait until your trademark is nationally registered to begin protecting your right to it, however. When using your business name on marketing materials or other written matter, you can demonstrate your claim to the name as a trademark by adding a small TM at the end of the word. This provides notice to those who see the written materials that you consider the name to be proprietary and should not be borrowed by others. After you receive national registration of the business name as a trademark, however, it will receive the greatest possible protection and you may demonstrate this by including an R in a circle, , at the end of your business name.Once you have received trademark registration, you must file periodic Affidavits of Use with the Patent and Trademark Office to prove that the name remains in use. If you cease use of the mark for a period of years, you will lose ownership of the name as a trademark and others may be able to use it.Next comes the business of policing your trademark. This involves online research and investigation within your own industry to determine whether your trademarked business name is being used by others in the same or similar business that might cause customer confusion as to your business identity. In that event, a judicious letter often dissuades the newcomer from using the business name. If a letter is ineffective, the matter may be resolved through litigation.The founding of a new business is a busy time, but it is necessary to begin as quickly as possible to protect the new business name against infringement. In this way, it is possible to prevent customer confusion and retain all of the customer good will that they have come to associate with your companys name.
Copyright 2006 The Janitorial StoreIn any business, but especially in a small business, cash flow -- money coming in and money going out -- is important to the success of the business. Money going out is the easy part; there are always expenses: rent, supplies, equipment, salaries, etc. that you need to pay. But sometimes getting money to come in from your customers can be a slow and time-consuming process.Most commercial cleaning businesses charge on a monthly, after the fact, basis. Special services such as carpet cleaning and window washing may be added on to the monthly bill or charged after completion. Residential cleaners often charge after each cleaning, which can be on a weekly, biweekly or once a month basis.Customers may be slow to pay, which will adversely affect your "cleaning business" ' "cash flow" . It could mean that you might have to dig into your cash reserves to pay your bills. It may also mean that you have to spend time as a bill collector making phone calls or perhaps even sending out statements and collection notices to remind customers of past due bills. How do you get your customers to pay on time?Start by always having a signed contract or proposal. Although this seems obvious it is important to discuss payment terms in the contract, with approval by both parties. Make sure that your contract includes not only when payment is due, but what the penalties are for late payment.Include all relevant information on your invoices. Invoices should include more than just the cleaning client's name and services provided. Include when payment is due, late payment penalties and a contact name and phone number for any questions about the invoice.Do you provide cleaning services to government entities or large corporations? Government offices and large corporations generally have cut off dates for each billing payment cycle. You may have to get your bill in before a certain date or they won't pay it until the next payment cycle. For example, you may have to have your invoice in by the 25th or it may sit in someone's in-box for another month. Ask the billing agent or accounts payable department when they need your invoice so you receive payment on time.Send out your billings promptly. You may do everything for your cleaning business from marketing to meeting with prospective clients to cleaning buildings. It is easy to put some things off, but don't let your billings be one of them. Make sure to send out your bills at the same time each month, or if your contract indicates that you bill right after a service is completed, then send out the invoice immediately.Many cleaning companies require bills to be paid within 30 days (net 30). Perhaps you could offer discounts if the customer pays their invoice early. Consider offering a 2% discount if they pay the invoice within 10 days. Many of your clients will take advantage of the discount.To keep cash flow coming in sooner, consider shortening your billing cycles. Instead of having payment due in 30 days, require payment in 15 days (net 15). To avoid any confusion state the specific due date on your invoices.Ask for payment up-front. Although this is not a typical payment method for a cleaning business, for many other businesses getting payment up-front is standard. Offer an incentive for your cleaning customers to pay up-front - discounts, preferred cleaning times, or deductions on supply prices.When signing up a new cleaning customer, ask if they have special billing needs. As with government entities, other cleaning customers may have specific deadlines to process invoices. You may have cleaning clients who prefer to be billed mid-month and not the end or first of each month.Give your clients an alternative of paying by credit card. If you don't accept credit cards think of setting up an account on the Internet (through PayPal or similar payment system). These companies allow you to invoice your clients through e-mail and then they can use their credit card to pay for cleaning services.Check with your clients regularly to make sure they are satisfied with the cleaning services your company is providing. Clients have been known to hold payment if they are not happy with their service even though they have not told you there is a problem!Remember, your clients are in business to make a profit and so are you. Getting paid is how you pay your employees, grow your business and pay your bills. Make sure that your payment policies are stated ahead of time, communicate with your clients and provide a good service. Keeping a good incoming cash flow is vital to the stability and growth of your business. Don't be afraid to let your customers know that you expect prompt payment for a job well done!